If we go a little deeper into this subject, search engines consider a website to be reliable when it has an excellent historical record. If you consider the value of a book depending on the quality of its pages, it may be easy to understand that the Domain Authority depends mainly on the sum of the authority given to each page. Just as a librarian would recommend one book over another, search engines also rank websites according to their quality, popularity, and trustworthiness. That said, how do search engines evaluate the strength (or the domain authority ) of your site? It’s essential to keep in mind that the concept and the metric are two different things. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. The domain authority, also known as Website authority, is an SEO concept that represents how much “strength” a site has to rank in search engines. Let’s take a look at each of them in detail. We must differentiate between two different types of authority that we can find in SEO. Certainly, PageRank is still a valuable part of Google’s internal algorithm, but today we need to use other parameters to understand the authority of a website. It was named after its inventor, Larry Page, who is also one of the founders of Google.Īlthough for a long time, PageRank was used by webmasters and SEOs to know the quality of sites, it is no longer a public metric. This is the algorithm created by Google to measure the authorithy of Websites. Majestic Citation Flow, Trust Flow, and Topical Trust Flow:Īs an introduction to the subject, it is essential first to talk about what is PageRank (PR for short).
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